Archive for December, 2009

A yuletide treat…

Sunday, December 20th, 2009

Amidst the wild Christmas parties and seasonal celebrations, teams of people up and down the country continue to work into the early hours preparing for bids

In tribute to these poor souls, we raise a glass and offer the following seasonal poem (with thanks to NeoCortex Consulting):

‘Twas the night before bidding…

By Rob Buccino (with apologies to Clement Clarke Moore.)

‘Twas the night before pitching and all through the firms,
Not a worker was idle, not even interns,
The slides were enduring their nineteenth revision,
The art boards reflected abject indecision,
The laptop computers were in IT hell,
While Xerox machines chose this night to rebel,
And during the time that the team should rehearse,
Instead they were putting the pitch in reverse.

Yesterday’s strategy, all had agreed,
Now needed revision, but no one paid heed
To the fact that creative now matched nothing else
And its heartfelt persuasion was lacking a pulse
Account types were screaming at copy and art,
Who yelled at production, who’d known from the start
That all of their plans and their deadlines were phony
And dinner tonight would be stale macaroni
Or pizza delivered from old Sal Monella’s
To all of the gals and the hard-working fellas

The candles were burning to stubs at each end
While the pitching team labored to quickly amend
Their insights to match the most recent respondent
Though the story he told left the planners despondent

And what of the expert flown in from afar?
He’s stuck fighting jet lag in a Lincoln Town Car
The wunderkind media strategy guy
Just lost all his numbers for the agency’s buy
The President’s opening speech says a lot
It will only take all the three hours we’ve got

Which version of slides has the changes we made?
I’m sure it’s the one the designer mislaid.
Who remembered to look at the client’s instructions?
Did we pack business cards? Who will make introductions?
At the dawn’s early light, will we ever be finished?
Can we find our way there, and arrive undiminished?

But somehow it always will all come together
In spite of the chaos, the fights, and the weather
The show will go on, and when it’s all the way through
Merry Pitching to All, may Success Come to You.

We couldn’t have put it better ourselves…  Great work, Rob!

Handy hints at handy intervals

Sunday, December 20th, 2009

Welcome to the first Sales Engine blog. We’re going to be taking the opportunity to disseminate useful tips, techniques and pieces of advice for all you sales hungry people out there through a series of blogs.

We’ll look at all the different facets of sales and the myriad of problems, joys and absurdities that come along with one of the finest jobs there are!

Sales director pain pointsOur regular blogs will replace the more traditional “Sales Mechanic” that our customers and partners have enjoyed over the years – but hopefully the outcome will be similar, you just won’t have to wait quite so long in between each one.

As always we like feedback, whether it be good or bad so please do let us know what you think or indeed let us know any topics you’d like to see covered and we’ll try and tackle anything you throw at us! Our first blog in earnest will be next week so happy reading.